Blush is always the first to disappear on me (even my lipstick color stays longer!). But with this brand the LIGHTEST and I do mean lightest tap on your brush is enough for both cheeks! And it stays all day long. Again just go slowly, I've been asked why my cheeks are so red many times lol because it's hard to take off but you can always add more. They are also magnetic so they do well in my zpalettes.